Searching for an alternative funding model

Earlier this year, Make Works approached us to see how they can improve awareness of how people can support the Make Works platform. 

Make Works is a factory finding resource where you can discover incredible makers, manufacturers, material suppliers and workshops. They create beautiful videos and a platform for manufacturers to showcase their work. It opens up the often hidden ways to work these manufacturers, which is especially useful for small makers.

We went off to investigate a bunch of different options for Make Works, and discovered Patreon. A crowdfunding platform with a twist; the idea is that people who really care about your project being out there in the world become a Patron, and support it in small amounts each month. 

Fi at Make Works loved Patreon's open approach so we reached out to them to start building their campaign. We worked with Patreon and Make Works to create a campaign page that would ignite their community's passion and make it as easy as possible to support Make Works. 

Make Works have written a great article about why they are looking at these alternative funding models, and how this applies to other not for profit organisations who don't quite fit that traditional VC funding model.

Meet Ding, the beautifully simple smart Doorbell!

We're very excited to introduce Ding - a smart doorbell that has been designed to fit into your home. No more dumb, overly techy doorbells for us. 

They've just launched on Kickstarter and have raised nearly $40,000 so far. 

We've been supporting Ding by giving them end-to-end Kickstarter support - helping them manage their Kickstarter project, managing their PR campaign, online content and social media campaign. 

You can support them by checking out their Kickstarter page. 

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We've just launched Suzy Snooze on Kickstarter

Suzy is an innovative sleep companion for the whole family. Helping babies, children and adults get a good night's rest.

16.05.24 Suzy S Lifestyle-0440.jpg

We are managing their social media and community strategy. We have also commissioned fun, downloadable Kickstarter rewards from Anorak Studios - a snazzy Parenting Hacks PDF and a set of cute, BleepBleeps colouring-in posters!

With super chilled out sounds from Erol Alkan, seal of approval from Mumsnet and expert advice from Sleepio, we thoroughly recommend Suzy for a good night's sleep for all the family.

She has already been highlighted as a Kickstarter ‘Project We Love’. Well, she IS adorable...

Mover Kit Campaign Completed - Successfully raised $129,311 with 1,822 backers

Woohoo! After an incredible month the Tech Will Save Us Mover Kit Campaign is complete! 

We raised $129,311 with 1,822 backers, and were fully funded in Day 2 with incredible support from Kickstarter who made Mover Kit project of the day and a project we love. We also had support from incredible backers and an excited community of parents, makers, hackers and Kickstarter super backers. 

We can't wait to see the Mover Kit reach thousands of people this Autumn.

Smoovie Campaign Complete - 1403% funded and now on Indiegogo

Woohoo! The Smoovie campaign is complete, and what a ride it was. 

Smoovie wanted to create and launch a Kickstarter campaign from scratch in 10 weeks. They needed us to help them do that! We accepted the challenge.

First we developed an end-to-end Kickstarter strategy. Then we created all their Kickstarter page content and produced the all-important Smoovie video. With those elements nailed, we planned and managed press outreach for the campaign.

With inclusions secured in Petapixel, Gizmag, Mentalfloss and 4k Shooter, we whipped photography fans into a frenzy and the funding target was smashed within 48 hours.

Smoovie went on to raise 1403% of the original Kickstarter funding goal and now onto the Indiegogo InDemand Campaign.

Technology Will Save Us Mover Kit - Now on Kickstarter

We've been working with Technology Will Save Us since April 2015. Helping them grow their online audience and increase social activity across their profiles. Today we're delighted to announce the launch of their latest project on Kickstarter.

The Mover Kit is an intuitive way for kids ages 8 and over to learn the fundamentals of electronics, programming and solve problems creatively. It encourages kids to learn by doing what they do best - being active and playing! 

We've launched with awesome features in Forbes, Wired Design and BoingBoing and Kickstarter Project We Love. It's only just beginning.



Smoovie - Super steady video for your smartphone and GoPro.

Is now live! AND fully funded on Kickstarter - we didn't even get a chance to put our blog up. 

Everyone can now record smooth and shake free video. Never watch jittery video again! Pocket-sized, most affordable and easy to use!

We can't thank everyone enough for all their support. We are so so so grateful for the press coverage, Kickstarter love and of course the amazing backers!

What a super first day! PetaPixel and gizmag shared some great words about Smoovie. Then Kickstarter awarded us with a "Project We Love" a badge we are super honoured to wear. Over 600+ backers from all over have supported Smoovie, and giving us such wonderful feedback. 

"Smoovie is awesome! I cant wait to start making shake free movies on my smartphone." -Imran J, Super Backer, Canada

"Now this is super useful!" Micaela Hoo, Blogger & Creative Director, USA

"It's really great to see an affordable stabilizer. Shooting video with my phone is a daily habit. Using a much bulkier stabilizer right now. So it's hard to wait to get hands on with Smoovie!"Chan Kwon, Motion Graphic Designer,  South Korea