Here’s another edition of Gold Nuggets where we talk with some of our most loved makers, founders and do-ers. Digging into their stories to reveal tips, precious wisdom, and even some music to get your under the desk feet dancing.
In this edition we’d like you to meet our pal and long time client Tom from BleepBleeps. They are on a mission to make parenting easier with their Smart Family of devices.
Tell us about yourself and BleepBleeps.
I’m Tom Evans, founder of BleepBleeps. We make cute, connected gadgets that make parenting easier. Before BleepBleeps I was an Executive Creative Director in design/brand/advertising/digital agencies. I jumped ship a couple of years ago to start BleepBleeps and I’ve been grinding it out and learning every day since.
What’s the one thing you wish you knew in your first year?
Strap in, this is going to take waaay longer than you think. And it’s going to be way way harder than you think. (Actually, maybe it was good I didn’t know that!?)
What are your top tips for growing your team?
When it comes to startups or products/services you need people that can: Think it, Make it and Sell it. These are very different groups of people that don’t tend to hang out with each other!
My advice is to create a brand first, and then get out there and meet people. I must have done over a thousand “coffees” with potential co-founders, team members, partners, investors etc etc. If you have a brand and a vision these meetings are far easier to get in the first place, and it’s much easier to enrol people into your “quest” if you have a cohesive brand and a purpose.
What was the best bit of advice you were given and who gave you it?
My favourite quote of the moment (in today’s tough times for startups: post-brexit, Trump, etc) is: “Staying alive is the new winning" - Paul Graham, Y-Combinator
What’s your ambition for BleepBleeps?
I want to create a brand that’s loved by kids and parents all over the world.
What song motivates you in the office and why?
I have three answers to this.
You cannot beat Jump by Van Halen for getting things going.
During general work/travel I tend to listen to a lot of spoken word: Tim Ferris podcast particularly and a lot of non-fiction/business/self help crap on Audible and Blinkist (which is an amazing summary app).
But spoken word doesn’t work so well if you have write/think. So... (and this is slightly weird) I’ve been experimenting with listening to one very simple track on repeat to help focus when writing, thinking or doing more brain-taxing tasks. And for that I currently use Finder by Ninetoes.