Ahead of the launch of South African Bake-Off on BBC Lifestyle, BBC Worldwide wanted to learn how to support the show via their Instagram profile. They needed some social media training.

We wanted to empower the internal teams to manage their own Instagram account so we provided platform-specific training, compiled a bank of exciting content inspiration and identified local Instagrammer partners who could help them grow their audience.

We left the team fully equipped to spread the Bake-Off word on Instagram!