BleepBleeps wanted solid social media support in place for their second Kickstarter campaign and the launch of Suzy Snooze.

We devised and managed social media and community strategy. We commissioned creative assets, planned and posted profile updates and kept in touch with campaign backers. We also commissioned fun, downloadable Kickstarter rewards from Anorak Studios - a snazzy Parenting Hacks PDF and a set of cute, BleepBleeps colouring-in posters!

Suzy Snooze reached her Kickstarter target in 48 hours and raised over $70,000. She was highlighted as a Kickstarter ‘Project We Love’ and was featured as Kickstarter ‘Project of the Day’. Well, she IS adorable...