As a small startup with no dedicated marketing team in place yet, BleepBleeps approached Paved With Gold for help. They wanted to promote Sammy Screamer, a cute little motion sensor device, in time for Christmas 2015.

Once we’d identified the BleepBleeps target audience, we compiled a database of key influencers and press contacts who could help us reach them.

By setting up strategic partnerships with bloggers and sending product samples to key influencers, Sammy Screamer was reviewed in all the right places and received a raft of social media mentions and press inclusions. Who could resist her?