With so many stories and achievements to share, Apps for Good wanted to increase activity on their social media profiles during their 5th Anniversary, Apps Launch and Awards celebrations.

Paved With Gold acted as an extended Apps for Good social media team, whipping up excitement about the events on Facebook and Twitter. We planned content, published posts and provided community management support.

We offered on-the-day social media mentoring to Apps for Good Fellows and posted live updates during events. We increased engagement on all social channels and tripled the number of impressions on Twitter.

The kids were SO excited about their apps! It was great to see the impact of Apps for Good firsthand.