Smoovie wanted to create and launch a Kickstarter campaign from scratch in 10 weeks. They needed us to help them do that! We accepted the challenge.
First we developed an end-to-end Kickstarter strategy. Then we created all their Kickstarter page content and produced the all-important Smoovie video. With those elements nailed, we planned and managed press outreach for the campaign.
With inclusions secured in Petapixel, Gizmag, Mentalfloss and 4k Shooter, we whipped photography fans into a frenzy and the funding target was smashed within 48 hours. Smoovie went on to raise 1403% of the original Kickstarter funding goal and we have since helped them raise a further $10k through their Indiegogo campaign.