Postable wanted to bolster their marketing efforts in the run up to Christmas 2015, but with a new marketing team only just recruited, they needed Paved with Gold to help.
After we’d developed a series of campaign concepts and landed on a winner, we set about creating a multi-channel marketing strategy that included everything from website creative and blog features to email messaging, social content and offline event ideas. With all the elements in place, we produced a digital toolkit and ‘how-to guide’ for the in-house team. We had so much fun on this campaign!
With our toolkit to refer to, the Postable team were able to take control of their marketing plans.