Gold Nuggets from Colette

Welcome to our next edition of Gold Nuggets where we talk with some of our most loved makers, founders and do-ers. Digging into their stories to reveal tips, precious wisdom, and even some music to get your under-the-desk feet dancing.

In this edition we are excited to share words from Sarah Andelman who runs the iconic colette store in Paris. Sarah talks about working with her mum and what they look for in brand collaborations.

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Tell us about yourself and your business

Hello, I’m Sarah! Together with my mother we opened the colette store back in 1997. Our ambition was to open a place where we could showcase great fashion, beauty, design, art and food. Since the beginning we have always prided ourselves on having an international mix of young designers and more well-known brands. Every week we change the windows and display inside. And every day we receive new products.

What do you look for with brand collaborations?

Each relationship is different but it’s important for us that each partnership feels personal, and that each collaboration is built on respect for one another. It just feels right for all parties.

Our selection process is quite spontaneous but we always pick products we like. We particularly are looking for items that are original, authentic and of great quality.

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What was the best bit of advice you were given and who gave you it?

From my mum “just follow your instinct”, and I know I’m very lucky to be able to do it.

What is your ambition for colette?

To keep the excitement alive for as long as possible.

What song motivates you in the store and why?

Anything from the colette podcasts! Here’s the latest...