In this edition of Gold Nuggets we caught up with one of our favourite style and decor bloggers. Gabriella Palumbo from Flat 15 tells us how she works with brands and how she developed her own to become an award-winning blogger.
Tell us about yourself and Flat 15.
My name is Gabby and I am an interior designer and founder of the award-winning design and lifestyle blog Flat 15. I find inspiration for my eclectic London-based design and interior projects from my travels abroad, high and emerging fashion, artwork and daily strolls around my Notting Hill neighbourhood. I make sure to document anything that celebrates original style and happy living on Flat 15.
What’s the one thing you wish you knew in your first year?
I think something to remember when starting out is to always have confidence in yourself and just own it! When I first started I was quite nervous about putting myself out there (especially on the blog). I was timid for the first several months about really going for it and in a way, I regret that. I eventually found my feet, but I wish I hadn't wasted any time in feeling like "what if people don't like what I am saying" and went for it from the very start.
Top 3 tips for brands when approaching bloggers?
Tip 1. Be Personal. The brand should really know the blogger (and blog) that they are approaching. Sometimes brands email me and it is quite obvious that it is an email template that they have sent to lots of people. This is very off-putting for me.
Tip 2. Be Upfront. In the past, it has happened to me on my part and on the brand's part, where we have not been upfront about what is expected and it caused confusion. Now I like to be very clear about what is expected for the content, timeline and brand exposure across social media.
Tip 3. Good Fit. I think it is important for brands to be aware of the aesthetic and style of the blogger and make sure that this fits well with the overall look of the brand. This will get the most exposure for the brand and also keep with the integrity of the blog.
What was the best bit of advice you were given and who gave it to you?
I think the best piece of advice I was given was actually from my husband who told me to stay consistent with my content and voice on the blog. I think when you have your own business there are highs and lows, especially when you first start out and it seems that things are moving slowly (or slower than you want them to). Staying consistent is one of the most important aspects of building a blog, brand or business in my opinion.
What’s your ambition for Flat 15?
I would love to eventually design some of my own products and sell them. I usually have a very specific idea of decor objects that I love so it would be great to create some of these for like-minded people.
What song motivates you in the studio and why?
I tend to work best when I am listening to chilled music as I can still concentrate on work but feel upbeat at the office. I would say that Drake is always a go-to for me during the day.