For 15 colourful years, London-based fashion brand Lazy Oaf has been keeping it weird with their bold, distinctive designs. Smashing cartoon-style illustration against witty down-beat captions and weird, wonky youthful nostalgia they've been keeping smiles on our faces a long, long time.
What better way to mark such a momentous anniversary, than to bring iconic Lazy Oaf icons to life as giant sculptures in their very own art exhibition! We took a trip to Lazy Land. And we loved it.
Housed in Protein Studios, Shoreditch, Lazy Land visitors entered the exhibition via the mouth of a giant, pink, inflatable head (of course!). A whole gang of super-sized, 3D Lazy Oaf characters delighted crowds of fans and curious passersby. From bonkers cats constructed from tiles and poodles with pink tennis ball hairdos, nude blockheads and 'floating' boggly eyes, these residents of Lazy Land, as imagined and designed by Lazy Oaf founder Gemma Sheil, gave such fun insights into the playful thinking behind the brand. And, as hoards of excitable camera phone wielding visitors will testify, Lazy Land was definitely up there with the most Instagrammable events of the year!
And to think, Lazy Oaf was born out of a collection of fun, screenprinted t-shirt designs and a stall at Spitalfields Market. Gemma Shiel, you are an inspiration! Here's to plenty more years of Lazy Oaf. Keep it weird.